B2B marketers continue to rely heavily on email for effective lead generation, content marketing and growing revenues. According to results from the B2B Content Marketing: 2019 Benchmarks, Budgets and Trends – North America report, email is the number one content distribution channel used by 87% of marketers. This means you need a “strong” in-house list, one with complete and accurate contact information.
Do you rely on purchased lists? Haven’t been properly maintaining your in-house list? If you answered “Yes” to either of these questions, you’re wasting time and money. Plus you’re increasing the risk of missing your revenue growth goals.