It’s easy to get caught up in the day-to-day operations of your B2B company or marketing department. As a result it’s hard to focus on a marketing strategy to grow your business.
Let me help you step back and “think big”. Whether you want to take a strategic look at your overall business, a specific industry vertical or geographic market, I can provide the information you need.
You’ll get the strategy you need more quickly, without disrupting on-going operations.
- Integrated Strategic Marketing Plans
- Vertical Markets
- Geographic Markets
- Product/Service Launches
- Industry and Market Space Research
- Customer Retention
- Marketing Technology and Business Processes
What my clients say about me
We recently worked with Susan on a corporate branding project which included logo, tagline and corporate brochure. Through the process, she interviewed key stakeholders in our firm and used the information to develop our unique value proposition. Susan possesses a strategic mindset but also sweats every small detail to make sure the project is delivered with great quality on time.
I appreciated the flexibility to give assignments as needed, the excellent communication so I always knew project status, and definitely recommend her to other B2B marketing leaders.
Susan enhanced the communication of our company’s services to specific market segments through multiple channels. She took over content marketing and systematically crafted great brand stories. Susan has the perfect balance of process, creativity and experience.
Easy to work with and quickly grasped what the key drivers would be for prospective commercial and residential customers of a new service. Susan was able to see the bigger picture to maintain our brand image and go-to-market strategy.
Susan embraced a terrific challenge in helping our team launch a new business line. She executed a robust outreach and PR effort and never stepped away from figuring out how to tackle the challenge.