B2B lead generation is harder than ever, especially given all of the channels available and ability to reach your target audience. I provide strategies and tactics to not only generate leads, but nurture and track leads toward being sales qualified leads.
Do you need a LinkedIn page, e-mail campaigns, a website update, social media posts, or the content to drive it all? Typical lead generation and nurturing opportunities include trade shows, vertical markets, product launches, or a new line of business.
Or maybe you need better lead tracking.
Let me help you generate qualified leads ready for sales.
I am HubSpot Inbound certified and a Salesforce Certified Pardot Specialist.
What my clients say about me
I appreciated the flexibility to give assignments as needed, the excellent communication so I always knew project status, and definitely recommend her to other B2B marketing leaders.
Susan enhanced the communication of our company’s services to specific market segments through multiple channels. She took over content marketing and systematically crafted great brand stories. Susan has the perfect balance of process, creativity and experience.
Easy to work with and quickly grasped what the key drivers would be for prospective commercial and residential customers of a new service. Susan was able to see the bigger picture to maintain our brand image and go-to-market strategy.
Susan embraced a terrific challenge in helping our team launch a new business line. She executed a robust outreach and PR effort and never stepped away from figuring out how to tackle the challenge.
She understands us so well that I can articulate a new objective and she knows exactly what to do. It’s like Susan is our direct employee Marketing Manager on call.