Content is the fuel that drives lead generation, customer retention, and sales effectiveness. However, without an effective B2B content marketing strategy and the ability to implement it, you’ll never cross the finish line to meet your goals.
How can I help you with your B2B content marketing strategy?
Top level planning services
- Content Strategy and Audits
- Persona Development & Updates
- Content & Social Media Calendars
- Topic Research
Too much to write and too few capable or willing writers? I also provide tactical B2B content marketing services — well written and compelling content that puts your customer retention and lead generation into high gear and makes your sales team more effective. Many clients appreciate my ability to create their more challenging technical content, the kind needed in the middle to end of the buyer journey.
What my clients say about me
I appreciated the flexibility to give assignments as needed, the excellent communication so I always knew project status, and definitely recommend her to other B2B marketing leaders.
She understands us so well that I can articulate a new objective and she knows exactly what to do. It’s like Susan is our direct employee Marketing Manager on call. Susan possesses a strategic mindset but also sweats every small detail to make sure the project is delivered with great quality on time.
Susan enhanced the communication of our company’s services to specific market segments through multiple channels. She took over content marketing and systematically crafted great brand stories. Susan has the perfect balance of process, creativity and experience.
Easy to work with and quickly grasped what the key drivers would be for prospective commercial and residential customers of a new service. Susan was able to see the bigger picture to maintain our brand image and go-to-market strategy.