Marketing lead tracking

Lead Tracking Leads B2B Marketers to Answers

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B2B marketers need to track leads to answer questions about marketing's contribution to lead generation and revenues.
sales and marketing alignment

Sales and Marketing Alignment: 3 Ways B2B Marketers Can Get in Step with Sales

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Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.