Lead Generation Archives - B2B Marketing Source

5 Reasons You Should Build a Strong In-House List

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March 6, 2019

No matter whether you’re using a full blown marketing automation or simple email marketing tool, learn 5 reasons B2B marketers need a strong in-house list to deliver more successful email marketing results.

Your B2B Marketing Content: Corporate Asset or Just Another Expense?

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February 19, 2019

B2B marketers often struggle to justify their content marketing budget. Learn 3 reasons why content marketing is a valuable business asset, not an expense line item that's easily cut.

Is Your B2B Website Central to Online Lead Generation? Answer These 3 Questions

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November 16, 2018

My company website was a simple one I created myself back in…

Lead Tracking Leads B2B Marketers to Answers

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January 11, 2018

B2B marketers need to track leads to answer questions about marketing's contribution to lead generation and revenues.

B2B Referral Marketing: Driving Leads vs Closing the Sale

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June 27, 2017

Learn why a classic B2C lead referral marketing program may not work for your B2B marketing and other valuable ways to use referrals to drive sales.

B2B Buyer Personas: 6 Easy Ways to Research & Develop

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November 23, 2016

Get started creating B2B Buyer Personas with these 6 tips.

7 Reasons Every B2B Marketing Strategy Needs Buyer Personas

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November 11, 2016

How confident are you that your B2B marketing efforts are targeting the right audience? Learn 7 reasons you need buyer personas to increase marketing success.