Marketing lead tracking

Lead Tracking Leads B2B Marketers to Answers

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B2B marketers need to track leads to answer questions about marketing's contribution to lead generation and revenues.

Looming EU Data Privacy Regs: Boom or Bust for US B2B Marketers?

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Not familiar with EU data privacy regulations coming in May 2018? This article provides an overview for US B2B marketers, the impacts and what to do now.

The Scariest Thing about Marketing Automation and 3 Things You Should Do About It

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Learn about 3 things you should do now to eliminate the scariest thing about marketing automation - the data monster lurking within.