In-house List for B2B marketing

5 Reasons You Should Build a Strong In-House List

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No matter whether you’re using a full blown marketing automation or simple email marketing tool, learn 5 reasons B2B marketers need a strong in-house list to deliver more successful email marketing results.
Marketing lead tracking

Lead Tracking Leads B2B Marketers to Answers

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B2B marketers need to track leads to answer questions about marketing's contribution to lead generation and revenues.
GDPR

Looming EU Data Privacy Regs: Boom or Bust for US B2B Marketers?

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Not familiar with EU data privacy regulations coming in May 2018? This article provides an overview for US B2B marketers, the impacts and what to do now.
Scariest Marketing Automation

Marketing Automation: Poor Data Quality and 3 Things You Should Do Now

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Learn about 3 things you should do now to eliminate the scariest thing about marketing automation - the data monster lurking within.