B2B Referral Marketing

B2B Referral Marketing: Driving Leads vs Closing the Sale

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Learn why a classic B2C lead referral marketing program may not work for your B2B marketing and other valuable ways to use referrals to drive sales.
B2B Customer Retention Marketing

Customer Retention: From Sticky Relationships to LTV

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Learn strategies B2B marketers can use for customer retention and increasing lifetime customer value.
B2B Customer RetentionStock: 123RF Copyright : Illia Uriadnikov Image ID : 47795804

B2B Retention Marketing: The First Thing You Must Do

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Learn why B2B marketers must focus on customer experience before initiating any retention marketing strategy.