Content Marketing Archives - B2B Marketing Source

Your B2B Marketing Content: Corporate Asset or Just Another Expense?

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February 19, 2019

B2B marketers often struggle to justify their content marketing budget. Learn 3 reasons why content marketing is a valuable business asset, not an expense line item that's easily cut.

Is Your B2B Website Central to Online Lead Generation? Answer These 3 Questions

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November 16, 2018

My company website was a simple one I created myself back in…

Picture It, The Right Photo When You Need It

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June 1, 2017

Learn reasons why your B2B marketing team is likely struggling with photo management and possible solutions.

Is It Back to the Future for B2B Marketing? (Finally!)

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April 26, 2017

Is B2B marketing finally getting back to integrated strategies and customer first insights?

4 Tips for Conquering the Top Decision Stage Challenges

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April 13, 2017

Learn why sales and marketing alignment matters in the decision stage of the buyer's journey. Get 4 tips for content marketing success.

Thinking about Consideration Stage B2B Marketing Content

Challenges in the Consideration Stage: 6 Tips for Conquering

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March 28, 2017

The consideration stage of the buyer's journey is especially challenging for B2B content marketers. Learn 6 tips for getting it done!

Tips for Conquering the Top 2 Challenges in the Awareness Stage

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March 9, 2017

In part 1 of a 3-part series on content marketing for the B2B buyer's journey, you'll learn tips for conquering top challenges in the awareness stage.