sales and marketing alignment

Sales and Marketing Alignment: 3 Ways B2B Marketers Can Get in Step with Sales

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Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.
Gathering Competitive Intelligence

8 Cheap & Easy Methods for Gathering Competitive Intelligence

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B2B marketers, especially in small and medium size companies, often lack the budget for competitor research. In this post you'll learn 8 cheap & easy ways to gather competitive intelligence.
Competitive Intelligence for B2B Marketers

Competitive Intelligence: 8 Ways B2B Marketers Should Use

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Learn 8 ways B2B marketers should be using competitive intelligence. Even small and medium sized businesses need an on-going effort to monitor the competitive landscape and beat out their competitors.