sales and marketing alignment

3 Ways B2B Marketers Can Get in Step with Sales

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Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.

Is It Back to the Future for B2B Marketing? (Finally!)

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Is B2B marketing finally getting back to integrated strategies and customer first insights?

4 Tips for Conquering the Top Decision Stage Challenges

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Learn why sales and marketing alignment matters in the decision stage of the buyer's journey. Get 4 tips for content marketing success.

Tips for Conquering the Top 2 Challenges in the Awareness Stage

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In part 1 of a 3-part series on content marketing for the B2B buyer's journey, you'll learn tips for conquering top challenges in the awareness stage.
Buyer personas b2b

B2B Buyer Personas: 6 Easy Ways to Research & Develop

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Get started creating B2B Buyer Personas with these 6 tips.

7 Reasons Every B2B Marketing Strategy Needs Buyer Personas

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How confident are you that your B2B marketing efforts are targeting the right audience? Learn 7 reasons you need buyer personas to increase marketing success.