sales and marketing alignment

Sales and Marketing Alignment: 3 Ways B2B Marketers Can Get in Step with Sales

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Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.
B2B Decision Stage Content Marketing

4 Tips for Conquering the Top Decision Stage Challenges

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Learn why sales and marketing alignment matters in the decision stage of the buyer's journey. Get 4 tips for content marketing success.
Thinking about Consideration Stage B2B Marketing Content

Challenges in the Consideration Stage: 6 Tips for Conquering

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The consideration stage of the buyer's journey is especially challenging for B2B content marketers. Learn 6 tips for getting it done!
Awareness stage B2B content marketing

Tips for Conquering the Top 2 Challenges in the Awareness Stage

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In part 1 of a 3-part series on content marketing for the B2B buyer's journey, you'll learn tips for conquering top challenges in the awareness stage.