Website online lead generation

Is Your B2B Website Central to Online Lead Generation?  Answer These 3 Questions

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My company website was a simple one I created myself back in…
Marketing lead tracking

Lead Tracking Leads B2B Marketers to Answers

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B2B marketers need to track leads to answer questions about marketing's contribution to lead generation and revenues.

Looming EU Data Privacy Regs: Boom or Bust for US B2B Marketers?

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Not familiar with EU data privacy regulations coming in May 2018? This article provides an overview for US B2B marketers, the impacts and what to do now.
sales and marketing alignment

3 Ways B2B Marketers Can Get in Step with Sales

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Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.

B2B Referral Marketing: Driving Leads vs Closing the Sale

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Learn why a classic B2C lead referral marketing program may not work for your B2B marketing and other valuable ways to use referrals to drive sales.

Picture It, The Right Photo When You Need It

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Learn reasons why your B2B marketing team is likely struggling with photo management and possible solutions.

Is It Back to the Future for B2B Marketing? (Finally!)

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Is B2B marketing finally getting back to integrated strategies and customer first insights?

4 Tips for Conquering the Top Decision Stage Challenges

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Learn why sales and marketing alignment matters in the decision stage of the buyer's journey. Get 4 tips for content marketing success.

Challenges in the Consideration Stage: 6 Tips for Conquering

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The consideration stage of the buyer's journey is especially challenging for B2B content marketers. Learn 6 tips for getting it done!