Is B2B marketing finally getting back to integrated strategies and customer first insights?
https://b2bmarketingsource.com/wp-content/uploads/2017/04/futurepuzzlepiecewp.jpg7631140Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2017-04-26 21:51:032019-03-06 15:15:44Is It Back to the Future for B2B Marketing? (Finally!)
Learn why sales and marketing alignment matters in the decision stage of the buyer's journey. Get 4 tips for content marketing success.
https://b2bmarketingsource.com/wp-content/uploads/2017/04/decisiontimewp.jpg7981140Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2017-04-13 20:00:212019-03-06 17:20:044 Tips for Conquering the Top Decision Stage Challenges
The consideration stage of the buyer's journey is especially challenging for B2B content marketers. Learn 6 tips for getting it done!
https://b2bmarketingsource.com/wp-content/uploads/2017/03/thinker-in-consideration-stagewp.jpg7231140Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2017-03-28 14:05:582019-03-06 17:22:37Challenges in the Consideration Stage: 6 Tips for Conquering
In part 1 of a 3-part series on content marketing for the B2B buyer's journey, you'll learn tips for conquering top challenges in the awareness stage.
https://b2bmarketingsource.com/wp-content/uploads/2017/03/conquerwp.jpg8371100Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2017-03-09 18:04:192019-03-06 17:24:19Tips for Conquering the Top 2 Challenges in the Awareness Stage
Learn why B2B marketers must focus on customer experience before initiating any retention marketing strategy.
https://b2bmarketingsource.com/wp-content/uploads/2017/02/retentiond-link.jpg536893Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2017-02-10 15:27:452019-04-09 16:44:32B2B Retention Marketing: The First Thing You Must Do
B2B marketers, especially in small and medium size companies, often lack the budget for competitor research. In this post you'll learn 8 cheap & easy ways to gather competitive intelligence.
Learn 8 ways B2B marketers should be using competitive intelligence. Even small and medium sized businesses need an on-going effort to monitor the competitive landscape and beat out their competitors.
https://b2bmarketingsource.com/wp-content/uploads/2016/12/competitors2.png504897Susan Mitchellhttp://b2bmarketingsource.com/wp-content/uploads/2018/09/b2blogo-1.pngSusan Mitchell2016-12-11 12:48:402019-03-07 10:13:24Competitive Intelligence: 8 Ways B2B Marketers Should Use