7 Reasons Every B2B Marketing Strategy Needs Buyer Personas
How confident are you that your B2B marketing efforts are targeting the right audience? Learn 7 reasons you need buyer personas to increase marketing success.
Entries by Susan Mitchell
Marketing Automation: Poor Data Quality and 3 Things You Should Do Now
Learn about 3 things you should do now to eliminate the scariest thing about marketing automation – the data monster lurking within.
Differentiation Strategy: A B2B Marketing Lesson from the Tower of Pisa
A modern marketer, avid traveler and a leaning tower. Read how the Tower of Pisa uses Porter’s differentiation strategy to drive competitive advantage.
B2B Lead Generation is Just Like Motorsport Racing – No Really!
B2B demand generation is just like motorsport racing – no really! Learn about the top 4 elements you need for a podium finish.
Is Your B2B Marketing Agile or ADD?
The pace of change from technology and the explosion of digital channels are challenging B2B marketing department. If you’re operating in “ADD” mode, maybe agile methodologies can save you and your marketing team.
Producing Engaging B2B Marketing Content: Overcome 3 Challenges
B2B marketers top priority for 2016 has been creating engaging content, not just more. This post discusses how to overcome three challenges to content production for B2B marketing teams.
B2B Digital Marketing: 3 Marketing Fundamentals That Still Matter
No matter the marketing tactics, digital or not, marketing fundamentals still matter. This post discusses 3 important concepts for B2B marketing.