How confident are you that your B2B marketing efforts are targeting the right audience? Learn 7 reasons you need buyer personas to increase marketing success.
About Susan Mitchell
This author has yet to write their bio.Meanwhile lets just say that we are proud Susan Mitchell contributed a whooping 25 entries.
Entries by Susan Mitchell
Learn about 3 things you should do now to eliminate the scariest thing about marketing automation – the data monster lurking within.
A modern marketer, avid traveler and a leaning tower. Read how the Tower of Pisa uses Porter’s differentiation strategy to drive competitive advantage.
B2B demand generation is just like motorsport racing – no really! Learn about the top 4 elements you need for a podium finish.
The pace of change from technology and the explosion of digital channels are challenging B2B marketing department. If you’re operating in “ADD” mode, maybe agile methodologies can save you and your marketing team.
B2B marketers top priority for 2016 has been creating engaging content, not just more. This post discusses how to overcome three challenges to content production for B2B marketing teams.
No matter the marketing tactics, digital or not, marketing fundamentals still matter. This post discusses 3 important concepts for B2B marketing.