B2B marketing leaders I talk to never have enough time to do everything. Setting priorities is a first step to accomplishing what’s most important. However, getting organized by creating and documenting your marketing business processes is equally important. Read on to learn how marketing processes provide method to what feels like your daily marketing madness. […]
No matter whether you’re using a full blown marketing automation or simple email marketing tool, learn 5 reasons B2B marketers need a strong in-house list to deliver more successful email marketing results.
B2B marketers often struggle to justify their content marketing budget. Learn 3 reasons why content marketing is a valuable business asset, not an expense line item that’s easily cut.
My company website was a simple one I created myself back in 2012 to explain the B2B marketing consulting services I offer. It was looking a bit dated. In addition, I had a WordPress blog with a completely different look. So I bit the bullet and completely redesigned my company website and incorporated the blog. […]
B2B marketers need to track leads to answer questions about marketing’s contribution to lead generation and revenues.
Not familiar with EU data privacy regulations coming in May 2018? This article provides an overview for US B2B marketers, the impacts and what to do now.
Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.
Learn why a classic B2C lead referral marketing program may not work for your B2B marketing and other valuable ways to use referrals to drive sales.
Learn reasons why your B2B marketing team is likely struggling with photo management and possible solutions.