My company website was a simple one I created myself back in 2012 to explain the B2B marketing consulting services I offer. It was looking a bit dated. In addition, I had a WordPress blog with a completely different look. So I bit the bullet and completely redesigned my company website and incorporated the blog. […]
About Susan Mitchell
This author has yet to write their bio.Meanwhile lets just say that we are proud Susan Mitchell contributed a whooping 24 entries.
Entries by Susan Mitchell
B2B marketers need to track leads to answer questions about marketing’s contribution to lead generation and revenues.
Not familiar with EU data privacy regulations coming in May 2018? This article provides an overview for US B2B marketers, the impacts and what to do now.
Aligned B2B sales and marketing teams have higher overall effectiveness. Learn 3 ways B2B marketers can get in step with sales for better alignment.
Learn why a classic B2C lead referral marketing program may not work for your B2B marketing and other valuable ways to use referrals to drive sales.
Learn reasons why your B2B marketing team is likely struggling with photo management and possible solutions.
Is B2B marketing finally getting back to integrated strategies and customer first insights?
Learn why sales and marketing alignment matters in the decision stage of the buyer’s journey. Get 4 tips for content marketing success.
The consideration stage of the buyer’s journey is especially challenging for B2B content marketers. Learn 6 tips for getting it done!