Entries by Susan Mitchell

Method to the Madness: Getting B2B Marketing Results Using Business Processes

B2B marketing leaders I talk to never have enough time to do everything. Setting priorities is a first step to accomplishing what’s most important. However, getting organized by creating and documenting your marketing business processes is equally important. Read on to learn how marketing processes provide method to what feels like your daily marketing madness. […]

Is Your B2B Website Central to Online Lead Generation?  Answer These 3 Questions

My company website was a simple one I created myself back in 2012 to explain the B2B marketing consulting services I offer. It was looking a bit dated. In addition, I had a WordPress blog with a completely different look. So I bit the bullet and completely redesigned my company website and incorporated the blog. […]